Contractor advertising with clear disclosure
Reach homeowners who are already comparing contractors by trade, city, price, proof, and project fit. ServiceGoat is built for high-intent contractor categories where one qualified lead can be worth more than thousands of passive impressions.
Advertising options
Sponsored listings
Paid placement on relevant contractor category and city pages with clear sponsored labeling.
Enhanced profiles
Expanded proof sections, project photos, service-area detail, review links, and stronger calls to action.
Lead routing
Qualified homeowner requests routed to the right pro when the service area, scope, and trade match.
Best-fit categories
Advertising is strongest where the homeowner has urgent or expensive intent: roofing, concrete, drainage, pool installation, pool removal, deck building, garage construction, excavation, fencing, remodeling, plumbing, and specialty outdoor living work.
Disclosure standard
Sponsored placements should be clearly labeled. ServiceGoat can sell visibility, but it should not hide advertising inside a fake editorial ranking. That protects the directory, the contractor, and the homeowner experience.